10 reasons to GO GREEN

The advantages of e-publishing over traditional paper publishing are many.

Here is our top 10 list:

1. It costs less. With e-publishing, you don't need to spend on paper, printing, binding, trim, shipping and mailing. That's a pretty big chunk of change in savings!
2. It's easy to distribute. Forget pleading for shelf space in bookstores and being horrified by 60% distributor margins. E-books can be marketed online inexpensively, sent out via email, or copied onto CDs, DVDs or USB keys.
3. It gets to market faster. Traditional paper books can take months, even years, to get from first draft to the actual printing. E-books can have turnaround times of weeks or days.
4. Making changes is simple. Make an error with a printed book, and the costs to correct it can be huge. Not so with e-books.
5. Going full-colour won't increase costs. A book printed in full colour typically costs three to four times what a B&W version would cost. With e-books, opting for full-colour may not affect costs at all.
6. It's a global market. High shipping and distribution costs mean the market for printed books is limited. With e-books, your market is as wide as you want it to be.
7. It can be interactive. Paper books are great to hold, but they can't compare with e-books which can have audio clips or video embedded right in the document.
8. Easy to search, zoom in and out, navigate. Ever get frustrated trying to find something specific in a printed document? Sometimes find text too small? No such worries with e-books which have excellent search, zoom and navigation functionalities.
9. Size doesn't matter quite as much. With print publications, adding even a few pages can significantly drive up costs. With e-books, a few extra pages will barely impact production costs.
10. It's the right thing to do. Not a single tree is harmed in the making of an e-book.