WEB PUBLISHING

Substance, structure, style

That, in a nutshell, defines how we approach the creation of a website.

With the tools available to web designers today, it is easy to get carried away and pack a site with all the bells and whistles possible. The question is, should you?

We believe it is critically important to first define what a site aims to achieve, then plan the content and site architecture, and only then look at design and coding methods.

A completely Flash-driven site, for example, may make sense for a visual effects studio, but be the absolute wrong choice for an online store where page load speeds are important.

Likewise, an HTML-driven solution may suffice for a small personal site, but a constantly-updated online magazine or blog would be better off using a content management system.

Adding interactivity, animation and other 'wow' elements may win web design awards, but if it isn't functionally efficient for your target market, we believe a website isn't fully achieving its aims. Take a look at the list of the world's most popular websites, with Google at the top; you'll be hard-pressed to find a single one that's totally Flash-driven.  Proof, if any were required, that page load speeds and ease of use are vital components of a successful site.

Our approach is to plan and design a site that is right for your needs; one that works for you today and is flexible enough to expand to meet your needs in the future.

Here are some of the web publishing services we offer:

• Site planning
• Site architecture
• Copywriting / article writing
• Web design
• Web coding (including HTML, PHP and Flash)
• Content Management Systems (including Joomla and Wordpress)
• Forums
• E-commerce
• Site management and updates