Let's Get Lost
Let's Get Lost is one of the most anticipated Young Adult debuts of 2014. Author Adi Alsaid's fresh, unique voice, combined with a major marketing push from publishers Harlequin makes this a title to watch.
The book also has strong backing from Alloy Entertainment, creators of several bestselling series including Gossip Girl, Pretty Little Liars and The Sisterhood of the Traveling Pants.
The buzz in the trade started to build long before the August launch date. A Type of Magic is delighted to have played a part in creating this buzz. We were called in to design a number of marketing pieces, including a brochure, folder, USB key, and a map of the route across North America taken by the central character in the book. We also created two attractive rich-media pieces aimed at generating high levels of interest from the trade.
Meanwhile, we also designed a media promotional package in the form of a suitcase plastered with stickers from many of the places visited by the main character. Inside, were a galley copy of the book, sunglasses, a folder with the news release, and a USB key with the manuscript, bonus content and video postcard from the author.
The package (see below) certainly had the media abuzz. A sampling of the comments:
“Holy crap @HarlequinTeen. You outdid yourself. Can’t wait to get lost!” —theyoungfolks.com via Instagram
“I love the suitcases for Let’s Get Lost! Very impressive! When I took it around the Alloy offices, jaws dropped.” —Editor with Alloy Entertainment
“Excited for Adi Alsaid's YA treat #LetsGetLost from @harlequinteen. Fresh Fiction loves it.” —Fresh Fiction via Instagram http://instagram.com/p/kklaRUSg74/#
Our favourite comment though was this Facebook posting by the San Francisco Book Review:
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